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Music under the microscope

We've spent tons of money on research but hey, you can read all these reports for free.

The hidden value of music

We shed light on one of the most overlooked value opportunities for music creators. Get the report and learn why streaming for business may soon be the next big thing for the music industry.

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The Impact of Music in Restaurants

A great soundtrack can enhance a restaurant experience, make guests stay longer and spend more. Do you think the music you hear in a restaurant matters?

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What Does Your Brand Sound Like?

A new study from the Stockholm School of Economics shows that background music that fits the brand can boost store sales by over 30%. Do you know how your brand sounds?

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The Influence of Music on Consumer Behaviour

Researchers have long known that music can influence consumers' experience and behavior. Here we provide an overview of previous research and summarize the results.

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Research Partners

Contact us to become a Research Partner or to book us for presentations or conferences.

Retail Optimize
In-store data solution.


HUI Research
Research institute.


In-store data solution.